AMA, MSF kickstart efforts to promote Motorcycle Safety Awareness Month
The AMA, the Motorcycle Safety Foundation and local clubs and
organizations have launched efforts to increase awareness of
motorcyclists as Motorcycle Safety Awareness Month begins today.
The AMA has distributed a video public service announcement to news
outlets across the country. Titled "The Distracted Driver," the
30-second video uses a touch of humor to address the serious issue of
inattentive drivers. View "The Distracted Driver" (wmv, 3.4mb).
The MSF, in addition to distributing a video news release to
television stations nationwide, is also placing videos on YouTube and
Break.com, to try to reach younger audiences. The MSF has also produced
a short film, "Intersection," that dramatically presents a
car-motorcycle collision from the perspective of each of the persons
involved. The film is intended for use in driver education courses.
Several states, from New Hampshire to Oregon, sponsored safety
rallies at their capitols to launch Motorcycle Safety Awareness Month.
The focus of all of these efforts is to get everyone on the road to
be attentive to motorcyclists, as well as other vulnerable road users,
at the time of year when many more riders are taking to the streets.
Of course we're riders, so we're already aware of motorcycles.
Sometimes excessively so. Just watch our heads swivel at the sound of a
motorcycle going by on the street.
The more important part of this effort is to increase awareness among the non-riding majority.
Got an idea how to do that? Are your riding friends or your club doing something to try to
raise awareness? If you have a suggestion that could be used by others
to remind drivers to watch for motorcyclists, send us an e-mail and
we'll help spread the good thinking.
© 2007, American Motorcyclist Association
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