Posted September 13, 2007   Email   Print

A billboard urging rally attendees to "Keep Your Balance" is part of the campaign sponsored by Miller.

AMA partners with Miller to encourage safe riding

Miller Brewing Company has partnered with the AMA and the Wisconsin Department of Transportation to create a program urging riders to drink responsibly and not ride impaired. The campaign, called "Keep Your Balance," begins this week at the Fall Ride, a rally in Wisconsin, and will go nationwide next year.

Free 20-minute phone cards will be given to riders to be used to call for a safe ride home if needed. On the back of the card are safe riding tips provided by the AMA and the Wisconsin DOT and information on alcohol responsibility from Miller's "Respect the Road" program.T-shirts and other incentives will also be given to riders who sign pledges to ride responsibly. Billboards and banners will promote the campaign at this week's rally.

Miller plans to take the campaign nationwide next year by providing materials to distributors across the country.

"Our aim is to help spread awareness and encourage riders to use good judgment,” said Rob Dingman, AMA president and chief executive officer. “Educational programs like Keep Your Balance are crucial for decreasing the number of alcohol-related motorcycle crashes occurring today.”

For more, see the Keep Your Balance website.

 © 2007, American Motorcyclist Association