Who sees your advertisement in American Motorcyclist? Serious motorcyclists.

Every month, American Motorcyclist magazine reaches the most enthusiastic, most dedicated, most serious motorcyclists in the United States.

American Motorcyclist's 558,000 readers have an average household income of $91,500.

They plan to buy 118,638 motorcycles this year.

They plan to spend $130,845,141 on motorcycle apparel and another $197,778,357 on motorcycle accessories this year.

American Motorcyclist readers are serious riders. They racked up more than 1 billion miles last year and bought 737,870 motorcycle tires.

American Motorcyclist readers are serious racers. They spend an average of 39 days on the track each year and plan to spend $130,845,141 on riding gear.